Landing pages, landing pages, landing pages… The final post in this series is an important one because it ensures that when visitors get to your site, they STAY on your site!
What most website owners don’t understand is that visitors don’t always enter your site via the home page. If your website is properly optimized for search engines, any of your pages is a potential landing page for visitors. Your job is to make sure that no matter what page your visitor lands on, they don’t feel like they’ve entered a conversation already in progress.
Set up every page of your website to be an effective landing page, or entry point for your website. Make sure that your navigation scheme is consistent throughout the website so that no matter which page visitors enter the site from, they can easily identify where they are at on the site and can easily get around.
Unfortunately, very few websites are properly optimized for search engines. Yours can and should be! But that’s for another post. One of the benefits of having a properly optimized website is that you get visitors directly to what they’re looking for on your website which helps them stick around longer. Use a good format on each of your pages talking mostly about the benefits to the visitor of being there.
Have your main “calls to action” visible and easily accessible from every page so that a visitor entering your site through a different page than the home page knows exactly what you want him to do while on your site.
Also, if you set up pay per click campaigns at Overture, Google AdWords, or any of the others, make sure to not send all that traffic just to your home page. But rather, set up specific landing pages that relate directly to the specific groups of keyword phrases you are bidding on.
Landing pages are so important! Every page of your website is a potential landing page, so remember to try and keep visitors interested not just on your home page, but on every page of your site. That’s it for today! Thanks a lot for reading. Bye for now!
