Landing pages, landing pages, landing pages…  The final post in this series is an important one because it ensures that when visitors get to your site, they STAY on your site!

What most website owners don’t understand is that visitors don’t always enter your site via the home page.  If your website is properly optimized for search engines, any of your pages is a potential landing page for visitors.  Your job is to make sure that no matter what page your visitor lands on, they don’t feel like they’ve entered a conversation already in progress. (more…)

Your website will be the first impression many potential clients have of your business.  And you remember what they say about first impressions, right?  The look and feel of your website must accurately portray the image you want published to the world for your company.  It must convey a message.  It must establish or further your brand.

Lots of web designers out there can build good looking websites, but few have the marketing and branding experience necessary to really create an effective look and feel for your business. (more…)

Secret #2 is this: You have approximately 15 seconds from the time a visitor gets to your website to clearly tell the visitor what your site is about and identify why the visitor should stay longer.  If you don’t accomplish this the visitor is gone! Lost forever!

You see, buying patterns on the Internet are different from buying patterns off the Internet.  For example: (more…)