Your website will be the first impression many potential clients have of your business. And you remember what they say about first impressions, right? The look and feel of your website must accurately portray the image you want published to the world for your company. It must convey a message. It must establish or further your brand.
Lots of web designers out there can build good looking websites, but few have the marketing and branding experience necessary to really create an effective look and feel for your business.
It has been our experience that web visitors will make an immediate judgement on the quality of your products, your services, and your business based on the look and feel of your website. Your credibility is at stake here! Now don’t get me wrong, the information on your website is way more important than how the website looks. But, imagine if the design of your website could instantly impress visitors enough to stay long enough to actually read the information your site offers!
A good business website will:
- Look professional
- Effectively portray your company’s brand and main message
- Impress your target market
- Load quickly
- Be very easy to navigate
- Have a clear benefits rich message
- Be consistent with other marketing and advertising pieces your company uses
The best advice I could give to a business owner wanting a new website would be to not take this step of your marketing lightly. Don’t pay your partners kid a couple hundred bucks to build you a website with some new software he has. This is your company’s credibility we’re talking about so take it seriously! If you want a professional website, hire a professional website designer. And make sure that designer can explain to you the results your new design will produce, not just how great it will look.
That’s all for now. Part 4 of this series will be a great one, so don’t miss it!
